Have you ever hit “Share” on a powerful post about Gaza, Blak deaths in custody, or trans right…and then sat there wondering, “Did that do anything?”
Yep, that’s something a lot of business owners wonder.
So many of us care deeply about injustice. We amplify marginalised voices by repost stories, calls for aid, hashtags. But afterward? There’s that quiet question that whispers:
“Is this actually helping?…Or am I just screaming into the void?”
If you’ve felt that — this blog is for you.
The truth is, hitting the share button matters — but it’s only the beginning.
When you pass on good information, you do help people find truths they might not have seen. Many of us learned about Palestine, Blak justice, or queer rights because someone we trusted shared something that opened our eyes.
But here’s the thing. if you want your business to actively stand for justice, resharing alone won’t get you there.
A share is a signal.
People need more than a signal — they need:
- context (on why you’re talking about it),
- connection (on how it’s connected to them), and
- clear invitations to take action with you.
So, what can you do instead (or next)?
Here are 4 ways to make your shares part of real action, so you’re not burning yourself out, or wondering if you’ve done “enough.”
1-Bring it into your work, not just your feed
So many people say to me: “I talk about this with my clients — but does that count?”
Yes! Weaving justice into your actual work is where it lands deepest.
You could:
- Open your calls with an Acknowledgment of Country, share that Aboriginal sovereignty still hasn’t been recognised, or say “Always was, always will be Aboriginal Land”… then invite others to share the lands they’re on.
- Name hard truths in your newsletters — not just your Stories. Link it to your industry or your values. Bring awareness and connection.
- Offer sliding scale or solidarity pricing for marginalised folks — and share why. Acknowledge that privilege exists, and show how you’re choosing equity over default systems.
2- Connect the injustice in your industry to the injustice in the world
This is a powerful bridge many entrepreneurs miss, and it’s so powerful.
Make a pillar of your business about upholding specific human rights, and link that to your work & the bigger global picture.
For example:
- A Parenting Coach might centre children’s rights in sessions — and talk about how children’s rights are violated globally.
- A Virtual Assistant might talk about inclusive vs exclusive language in business copy — and how our words shape who feels welcome.
- A Business Coach could show how “business as usual” is often ableist — and share how they’re making their spaces accessible by design.
- A Women’s Healer might talk about women’s bodily autonomy and safety inside their work — and connect that to the global fight for women’s rights.
Your followers likely already care about these issues. When you help them see how local and global injustice are connected, they’re more likely to act with you.
3- Add a clear, doable next step
When you share a post, ask yourself: What do I actually want my audience to do now?
Don’t leave them hanging in heartbreak or outrage. You could:
- Add a link to a vetted donation page and invite them to match your contribution.
- Point them to mutual aid efforts.
- Suggest an e-petition that auto-sends a letter to elected representatives.
- Or simply share where you’re putting your time, money, or voice…and invite them to join you.
Think: One share + one action = real-world impact.
4- Keep going when it feels like no one’s listening
One of the biggest heartbreaks I hear is: “I share things… and it’s crickets. Did it matter?”
I know, it can feel disheartening and lonely. …
Here’s the truth of it: People are watching. They might be too nervous to engage… after all, they have been socially conditioned to believe that activism is bad, speaking up is rebellious, making a stand is wrong… but your words, they matter. There’s just a bit of social conditioning that needs to be unlearned, unconscious biases that need to be named, and a bit of privilege that needs to be recognised.
Besides, justice work isn’t about likes or validation.
It’s about truth-telling. It’s about showing you’re on the side of the oppressed, even if you stand alone (but you won’t be alone, because I’ll be right here with you!).
Most of us have been socialised to accept injustice as “normal.” Your words help break that spell and dismantle that system word by word. So…
- Stay consistent.
- Keep inviting action (gently, without being demanding or having pre-set expectations that others should participate, take action etc).
- Make your audience feel safe to come closer, not pressured or shamed.
Sharing a post either by amplifying a marginalsed person’s voice by sharing or by speaking up as an ally with your own words is like a seed.
Your ongoing words, actions, and invitations help it grow.
Ready to grow beyond “just sharing”?
If you want your business to feel braver, clearer, and make a genuine impact for justice, you don’t have to do it alone. You don’t have to guess what to say, and you don’t need to know EVERYTHING before you speak up.
I can help you figure out what comes next:
✨ How to share in a way that fits your values and capacity.
✨ How to bring it into your sessions, newsletters, or content.
✨ How to take people with you, so they start to see the importance of it too.
All without leading yourself into emotional burnout or doing it in a way that doesn’t make sense for your audience.
So, if you’re done with wondering whether your words matter, and you want a gentle, non-judgmental support to make your words count, I invite you to book a “Should I Say Something?” Clarity Session HERE. Together, we’ll make a plan to help your words land and ripple outwards.
Your words matter.
Your actions matter more than you know.
Keep going. The seeds you plant today will grow.
**TIME SENSITIVE SIDENOTE: Right now, I’m running a free webinar on 27th August 2025 called How to Write Allyship Posts That Help… Not Harm. You’re invited to attend. Click here to save your spot.**
Until next time, keep sowing those seeds and nurturing them to grow. Xx
Louise O’Reilly is a social impact business coach helping values-led entrepreneurs grow businesses that honour inclusion, justice, and positive change.